Tag Archives: Video

“Virtual Reality” Meetings

My sketch of a next-generation environment. Experience is the same whether you enter the physical room or from a device.

My sketch of a next-generation environment. It looks the same when you enter physically or digitaly from any device.

You might remember second life and shudder. However there were things about it that were compelling and the future is going to see a rise again of virtual reality settings. However like anything old that is new again they never quite come back in the same way (think bell bottoms).

The new virtual worlds will be streamlined for everyday use – assisting in conducting the remotely held boardroom meetings, brainstorming sessions or enabling perpetual “war” rooms. They are a metaphor that everyone can grasp immediately and begin to engage without much of a learning curve. Let’s call them Digital Environments rather than Virtual Reality.

While you can enter the room online you can also walk in to the Digital Environment when you enter a physical room (very Inception-like) seeing content posted by others in the “room” or real-time video of the other participants as they engage and interact. Use any device to engage with the displays.

You won’t need an “avatar” just the ability to see the walls of the room and engage with the frames on the wall. Dropping in content that can be viewed and edited by all… or everyone can do a brainstorm put up post-its from any location. Fun!

This will create a need to provide a context for a new wave of applications that enable people to perform tasks across different end points — but in fun and engaging ways like they are imagining at Innovation Games.

Great Flip Promotion

Flip Your Profile enabled people to turn their static Facebook picture in to a video. At the end of the video you could buy a Flip through Facebook.

4-D Ralph Lauren Projection

In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the New York women’s flagship at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space

The so-called fourth dimension was series of additional sensory effects, including sound (music), touch (breezes) and smell (wafts of the brand’s fragrance collection), timed in sequence with the show.

SVP of Advertising, Marketing and Corporate Communications David Lauren explained that the event was all about building mainstream awareness for the company. “We want to make sure we are seen at the cutting-edge of technology and trends [by everyone],” he said. The company also plans to post video footage of the show on its website and mobile applications, hoping the event’s novelty factor will make it “go viral.”

And a short film on The Making of…

Watch out PowerPoint…

Amazing animation used by Hans Rosling as he examines the correlation between income growth and life expectancy in 200 countries over the last 200 hundred years.

Video Enables New Levels of Customer Intimacy

I am always on the lookout for examples of “remote” expertise. I believe that video is enabling the transformation in how companies provide services with its ability to deliver a real-time experience anywhere anytime. I came across the following examples in a pfsk report:

Trunk Club They hand-select outfits for you based on your profile (needs, tasks and fits)and send them to your home. Experts can guide you via phone/email/Skype. You can send back anything you don’t like. Imagine what this could look like when they can use umi (Cisco’s high-definition video conferencing).

plan b Allows you to schedule a remote consultation, a 15-minute session, with a planb master stylist, using SKYPE from your home computer.

Is Digital Face-to-Face the next big thing?

I have little doubt that live video interaction will become more and more mainstream as the technology and ease of connection continues to improve – in other words it becomes more convenient. It’s really fairly easy today but only for those of us who have the bandwidth and the technology.

Today, I can jump on a Telepresence call with a push of a button, removing travel. In my personal life I can iChat with my kids from an airplane (see photo) to ease the departure or shorten the feeling of the time of the return trip.

I can also connect to others with my iPhone. First however I have to find a friend with an iPhone 4 that I really want to see and second, we both have to be connected via WiFi. It hasn’t become quite convenient enough to have me using it every day. And quite frankly not so compelling because I don’t want my friend to see that I’m doing something else while talking to them.

For me the most compelling use of video in my personal life includes:

– Sharing my experiences as they are happening with my family and friends (turn that iPhone around so that it’s not pointing at my face). Being at my kids baseball game and sharing his at bat with his Dad who’s at work or showing grandma that her grandchild has just learned to swim. Being there in the moment is better than recorded video.
– Not for everyday conversation but to be able to re-connect if we haven’t been able to see each other for a while. Connecting to loved ones who are far away or in the hospital.
– Viewing experiences together – I can see the person and the event or what they are looking at. Being able to shop together for a wedding dress or watch a football game so we can see each other enjoying the emotional side of the experience.

The XBOX connect coming November 4th promises some new capabilities that I am eager to experience to see if my hypothesis is true of being able to shop together. It also promise extreme ease of use with voice commands that enable you to speak a persons name to access their phone book entry and start the call with a wave of your hand. That’s convenient, that’s compelling.