Tag Archives: twitter

“Tweet” Success

Check out this post by David Kerpen. 9 Lessons From Successful Brands on Twitter Cisco is one of them!

There are some other examples:

Target doesn’t have an identified team of people, you interact with the brand. All their tweets come from “Target Tweets.” They do take ownership of mistakes and distribute comments to the different departments, they provide customer service information and if someone complains that an item is sold out they try to find it for them. Last holiday season they asked people to share their #TweetTidings and rewarded them with a $10 gift code. Sometimes they would just pick up tweets and reward them with $10 gift code!