Tag Archives: retail

“Virtual” Toy Store

We continue to see retailers creating experiences outside the 4 walls of the store using QR codes to reach customers, enable engagement and make shopping easy. Read more here.

See my last year’s entry on the topic.

“Likes” Hangars: Mashup up of Facebook and the Real World

The “Likes” of page visitors to Brazilian retailer C&A are recorded and displayed in real-time on specially designed clothes-hangers at the brand’s store. Read more ideas here.

Perch Interactive Display

The Perch Display uses projected light and motion sensors to enhance products positioned on tabletop counters. It can sense when and where a product — or the area around a product — is touched, and when it is picked up. A video can be displayed or you could press buttons around the shoe to learn more about it: to see what other colors it’s available in, or to see how it could be styled. When you lift it from the counter, details about the brand, model and price appear. Perch records interactions with the display to share with retailers.

eBay Extension in to Physical World

eBay has created “shoppable” windows designed by Jonathan Adler. Using QR codes anyone with a smart phone scanner to customized eBay pages with products similar to those in the window. You can read more in this Fast Company article How Much For That Motorcycle In The Window? Inside eBay’s Physical Push for Mobile Sales

QR Code’s March to Ubiquity

Best Buy has placed QR Codes (2-D barcodes) on most shelves. Shoppers (or employees) can scan the code to access additional product information, collect products in a shopping cart and compare them. Starbucks uses QR codes for iPhone gift cards. Google is trying to get shop owners to put QR code stickers in their windows to open up that store’s Google Places listing on the window shopper’s cell phone.

Placing QR codes on digital signage can be tricky. I took the photo shown here of a Times Square billboard. There was a large QR code under the cnet sign but my iphone camera couldn’t read it in the dark.

There some decent scenarios on Foxy Propganda’s blog “Top 5 Creative Ways to Use QR Codes”

Creating and Reading Codes
It’s easy to create a QR code. Turn any link in to a QR code when you add a “qr” to the end of any goo.gl URL or any bit.ly URL A new service called Likefy allows marketers to add QR codes to products and signs, and then link those QR codes to a Facebook “like” button.

You can generate your own QR code.

Reading QR codes requires a native application to make them work. See this prior post How They Work: QR Code Basics. The market needs to be educated about them but the applications are vast and awareness is growing.

Likify Window

The overall survey results from this Siegal+Gale Evaluation of 2 different label designs are very interesting but that’s not the point – on page 24 of the report respondents were asked if they would scan the QR code. The table indicates that about 14.5% would have. I would have thought it would have been lower.

4-D Ralph Lauren Projection

In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the New York women’s flagship at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space

The so-called fourth dimension was series of additional sensory effects, including sound (music), touch (breezes) and smell (wafts of the brand’s fragrance collection), timed in sequence with the show.

SVP of Advertising, Marketing and Corporate Communications David Lauren explained that the event was all about building mainstream awareness for the company. “We want to make sure we are seen at the cutting-edge of technology and trends [by everyone],” he said. The company also plans to post video footage of the show on its website and mobile applications, hoping the event’s novelty factor will make it “go viral.”

And a short film on The Making of…

3 Critical Elements of Customer Experience Innovation

Most companies invest in innovation but rarely get the benefit they’re hoping for – this is because they tend lack 3 important things:
1) A mechanism for executing that goes across functional boundaries, enabling business leads and designers to work together
2) Cultural willingness to go through the process – embracing new ideas that don’t yet have well defined rules…
3) And techniques like prototyping to test ideas – reducing risk and enabling advancements in predictable and measureable ways

Intersection of Retail and Technology Create Compelling Customer Experiences

Intel Retail Sign Technology

Intel’s embedded technology team showed their latest smart retail signs technology at the Intel Developer Forum in Beijing April 2010. Powered by the Intel Core i7 processor, these working prototypes show how the power of the Internet can enrich the in-store shopping experience.