Tag Archives: kiosk

Guess Self-Service iPad in Aisle

Guess puts iPads in stores to enhance shopping
Lifestyle apparel brand Guess is arming stores with iPads to enhance the overall shopping experience and generate additional sales. The iPads are mounted on rolling stands that serve as self-service kiosks to Guess’ online resources for a wider product selection. Store associates can also roll the self-service kiosks into dressing rooms to visually display options and accessories to shoppers. Within the store, the application allows shoppers and store associates to browse various styles via the LookBook functionality and to select products for either immediate purchase or order online if the product is not available in the store. After hours, the iPad is set up to deliver training videos to store associates and managers. Guess has also deployed the iPad solution to it outside store activity including some events, including the recent Jingle Ball at the Staples Center in Los Angeles, and on a 6-week road show in Asia. Guess currently has iPads use in a dozen stores in the United States with plans to roll them out to additional locations this year.

See my prior post 5 Examples of Mobile Apps for Employees.

Kohl’s Kiosk in Airport?

Kohl’s is looking to extend the success of the in store kiosk to airports.

Kohl’s Kiosk Shows Positive Results!

"Online" Kiosk Enables Access to all Inventory

This is a great proof point that consumers want more than a multi-channel experience. They want anywhere, anytime purchasing power.

At Kohls a portion of the digital bonanza is coming from a somewhat unlikely location: within Kohl’s brick-and-mortar stores. Kiosks installed chainwide in 2010 accounted for $30 million in sales during the 2010 fall season, according to CFO Wesley McDonald.

Read the full story.

Self-Serve Makeup Advice Delivers High-touch to Value Shopping

EZFace allows women to “try on” cosmetics in the store. The customer can take a photo of themselves, capturing her skin tone, hair and eye colors. She can then swipe a barcode and the item she has selected appears on the appropriate part of her face. The side of the screen has information about what she is testing and she can print, email or post the image to Facebook. She also gets recommendations on the right colors and products for her.

I haven’t tried it to know if the experience is good but I like the idea because it appears to be very easy and convenient. The department store setting is perfect because I don’t have any expectations of someone being there to help me so I’m willing to engage in a self-serve scenario. I am likely shopping there because I like the low prices not because I expect high-end service.

Walmart and Walgreens are currently testing the application in store. It makes sense for them because unlike department stores they don’t have samples to try on. This is great from a business perspective as well. Customers will often decide not to buy the makeup (especially if it is a new adventuresome color) or they will open the package which results in damaged inventory (10% of cosmetics are damaged annually). View a video below of how it works or check out this WSJ Article.

Thought Process for Nanette Lepore Social Retailing

The concept of Social Retailing evolved out of my exploration of how Nanette Lepore could attract the youth consumer. The process started with research about tech-savvy young adults (18-24). Youth are spur-of-the-moment shoppers, buying what catches their eye. But what is most unique about this group is that they like to get advice from their peers, often shopping together or calling each other while shopping. They are at the center of the social computing craze communicating through text messages and IM and sites like MySpace and Facebook.

I developed a persona (an artifact that contains a narrative of the user experience) for how a young adult might shop. This was a useful tool in enabling the channeling of their mindset and behaviors in order to better understand their needs and to engage them. The scenarios that were developed around their needs provided the foundation for the solution.

I wanted the solution to be relevant to todays technology capabilities, capitalizing on some of the principles of Web 2.0. — the idea of the web as a platform where users can participate, control and create data. That interaction is enabled beyond just one device supporting a multi-channel experience during one shopping trip. It can also extend or link to items in the real world with enabling technologies like radio frequency identification and near-field communication.

There are also changes happening around shopping that cannot be ignored. The Web is increasing consumers’ expectations of the in-store shopping experience as well as the use and perceived value of in-store technology. As customers get more comfortable with online shopping they are by extension better prepared to utilize in-store technology. With the depth of information about products online to support their purchases customers are placing new demands for more information in the store. Additionally, customers want control over their shopping experience, choosing fulfillment options, completing self-checkouts, customizing products, and opting-out of promotions.

Finally, an investigation of Nanette Lepore’s boutique revealed an elegant space with lots of large mirrors which seemed like a perfect interface on which to display content. We began exploring options and discovered Seura’s treated mirror glass where the the displays were invisible and the pictures came through as if it is magically displaying on the mirror.

Our early ideas were to create an animated associate who would facilitate the experience but moved away from that to a solution that enabled direct connections between the shopper and her friends. The sales associates physically in the store with the customer could participate in the conversation.