Tag Archives: interactive signage

Adidas Interactive Shopping Window

Adidas NEO has created an interactive shopping window experience with QR Codes. People can scan the QR Code and shop immediately using their mobile phone.

Another Social Retailing Mirror Emerges

Another example of the shopping approach we pioneered in 2007 called Social Retailing which combines the social networks with the physical stores to enable shoppers to connect with their friends in real-time. Read more about the solution developed by digital signage OmniMirror from Australian software company 5 Faces.

Gucci combines physical, mobile commerce via digital store-in-store

Italian fashion house Gucci is working with Samsung Electronics to offer an immersive in-store experience devoted to the label’s timepieces and jewelry that combines physical and mobile commerce.

“Gucci is essentially providing the ability to learn more about its product line through multichannel approaches with a focus on visual storytelling,” said Dalia Strum, president of Dalia Inc., New York.

“The multiple points of entry to reach as well as educate their consumers establishes a content value across each platform and should result in a stronger return on investment for the brand,” she said.

1) Consumers can scan QR codes placed on Facebook, Google+ and a video on Gucci’s watches and jewelry microsite at http://www.guccitimeless.com to view mobile-optimized content about the new timepieces (see story).

2) The label will push its Bamboo and I-Gucci watch collections via an in-store display with Samsung’s new transparent viewing screens and offer browsing opportunities with a digital shop-in-shop section. Read more on Digital In Store.

Maybelline Digital Signage Campaign

Maybelline NY new interactive campaign is very experiential and connects shoppers from around the globe. It combines digital out of home, social media & real-time video. Maybelline’s campaign invited Russian female citizens to submit three photos of themselves using a dedicated Facebook app. The photos are turned into a short personal video that’s featured on one of Clear Channel’s billboards in Times Square for a chance to win a trip to New York. Passersby in Times Square are invited to vote for their favorite contestant on Maybelline’s website. The person with the most votes wins. In addition to broadcasting the campaign live in Times Square, participants based in Russia are able to track what was happening on the billboard live 24/7 through a livestream video.

Maybelline NY – Win New York at a Glance campaign (3) from Vlad Sitnikov on Vimeo.

The Peep Show Returns to New York’s Times Square Using Interactive Digital Signage

Clever campaign that plays well to the context of the audience.

“Daffy’s advertising campaign shows consumers what an 80% off discount really looks like. To demonstrate it they combined vivacious, scantily clad models with interactive digital signage. Pedestrians start the Peep Show by placing the palm of their hand on a motion sensor connected to the street-level window display. The digital curtain rises and the fun begins, revealing what they look like with only 20% of their clothing left on. Yes folks, the striptease is back (in Times Square)!” Read full article.

Guess Self-Service iPad in Aisle

Guess puts iPads in stores to enhance shopping
Lifestyle apparel brand Guess is arming stores with iPads to enhance the overall shopping experience and generate additional sales. The iPads are mounted on rolling stands that serve as self-service kiosks to Guess’ online resources for a wider product selection. Store associates can also roll the self-service kiosks into dressing rooms to visually display options and accessories to shoppers. Within the store, the application allows shoppers and store associates to browse various styles via the LookBook functionality and to select products for either immediate purchase or order online if the product is not available in the store. After hours, the iPad is set up to deliver training videos to store associates and managers. Guess has also deployed the iPad solution to it outside store activity including some events, including the recent Jingle Ball at the Staples Center in Los Angeles, and on a 6-week road show in Asia. Guess currently has iPads use in a dozen stores in the United States with plans to roll them out to additional locations this year.

See my prior post 5 Examples of Mobile Apps for Employees.

Attracting to a new digital installation

When we thought about the Nanette Lepore Mirror design we had to consider how to “attract” people to the mirror and make sure there was content on it. We had a few ideas that we didn’t end up piloting but we thought would be a fun way to entice people.

1) make it look like someone was washing the mirror
2) have a model look like she was in the mirror and call people over
3) demonstrate the concept in a fun way by having the model act out what we wanted people to do.

Diesel Cam Brings Facebook to the Fitting Room

Diesel integrated Facebook in to the real-world store. They have installed a touchscreen that sits outside the dressing room that enables customers to take photos of themselves, crop them, add comments and upload to Facebook.

For more information.

Intel Retail Sign Technology

Intel’s embedded technology team showed their latest smart retail signs technology at the Intel Developer Forum in Beijing April 2010. Powered by the Intel Core i7 processor, these working prototypes show how the power of the Internet can enrich the in-store shopping experience.

Interactive Store Windows

We’ve been seeing a transformation of the store window, though the use of high-end technology, to not only grab someone’s attention but engage them with a personalized experience. From simple motion interaction to posting and manipulating content, the examples below hit on the business goals of brand engagement, promotion, and being a conduit to sales.

Brand Engagement: Tommy Hilfiger Denim
Just launched, Tommy Hilfiger enables customers at selected Tommy Hilfiger Denim stores to engage with the brand in a very personalized manner. People passing by can join the Hilfiger Hall of Fame, by adding their pictures via a pioneering interactive storefront campaign.

1) Customer’s can capture, manipulate and submit an image of themselves as part of collage of images being shown on digital screens in the shop windows
2) Opt-in to Hilfiger’s email newsletter enabling them to have an ongoing “dialog”
3) And they can have their own t-shirt printed with their design

Promotion: Elle Macpherson Window
During New York fashion week in 2007, Elle Macpherson Intimates used a large motion-sensitive display that enabled someone passing by to wave their hands to move a virtual black curtain and reveal a woman in lingerie. Great idea for an eye-catching display.

Conduit to Sales: Ralph Lauren US Open Window
In August of 2006, Ralph Lauren official sponsor of the US Open, used interactive windows to enable after hours shopping and to promote its US Open branded tennis apparel. The display also offered tennis tips and information about the tournaments history. The same functionality was available on the tournament grounds.

Customer’s can shop around the clock and could purchase right at the window through a credit card swipe (they could also have a shopping list sent to their email for purchase later.) Shoppers could have their purchases delivered to their home.

Great idea for US Open attendees who are at the event all day during store hours and having things shipped to their home instead of having to lug them back in their suitcase.

Promotion: Orange
Christmas 2007, to stand out from the crowd Orange used a gesture-based technology to enable people to interact with their store front to check the news, watch music videos and movie trailers, play computer games and access content.

Are they worth it?
These installations are usually for one-off events and are designed to create a buzz and promote a brand. The direct effect is hard to measure. It is a great place for digital signage and interaction because people naturally look in store windows. If you can get them to pause and spend time they are more likely to recall the brand. They can engage during off-hours when they can’t enter the store and can leave their contact information for future follow-up. And of course it generates excitement that gets talked about in the press (online and offline).

It will become more interesting when people can use their phones to control the content of the screen and get personalized SMS messages.