Blommingdales Launch!

The mirror launch in Bloomingdale’s 59th Street Store was a huge success for Nanette Lepore. “Social Retailing” mashes together social networking and the brick-and-mortar store so customers can connect live with their online friends while they shop. An interactive mirror transmits high-bandwidth video to friends who comment back via instant message (IM) and who send their own suggestions from an online catalogue. Check it out this week at the Bloomingdale’s Nanette Lepore boutique and experience for yourself what many are calling the future of shopping.