Ford Grand C-Max Use of Augmented Reality

The Ford C-MAX augmented reality campaign ran for two weeks and successfully captured the attention of thousands of busy shoppers in a futuristic, innovative and cutting edge way. Across ten shopping malls, over 125,000 curious shoppers started the system and interacted with Ford’s Grand C-MAX vehicle via various on-screen icons such as ‘Door Slide’, ‘Seating’, ‘Power Tail’ and ‘Spin’.

The brief was to track users in the most natural way possible and allow them to ‘play’ with an interactive product advert. No markers or other symbols could be relied on; it had to ignore people walking pass while allowing precise control and selection from the user interface.