Clever “Personalization” by Sephora

Unlike drugstores who don’t let you smell fragrances and departments stores who often require you to ask for assistance Sephora takes a self-serve approach and enables you to sample any fragrance. So I wondered why they would be compelled to put in a fragrance finder. That is until I tried it. The experience was delightful because it recommended fragrances based on a personality test and my friend and I had a lot of fun answering the questions. It made me feel like the fragrances were being selected for me and amazingly it suggested things I had purchased (and loved) in the past.

The only shortcoming was not being able to take the recommendation list with me so I could remember then suggestions.