Category Archives: Super Cool

Giving Cloud A New Meaning: Indoor Clouds

The Dutch artist Berndnaut Smilde has developed a way to create a small, perfect white cloud in the middle of a room. Read More


I have to admit that I find Cinemagraphs to be beautiful, enticing and relaxing to look at. Invented by Jamie Beck and Kevin Burg they are just brilliant animated GIFs.

Read more here or check out Jamie’s Tumblr.

Gucci combines physical, mobile commerce via digital store-in-store

Italian fashion house Gucci is working with Samsung Electronics to offer an immersive in-store experience devoted to the label’s timepieces and jewelry that combines physical and mobile commerce.

“Gucci is essentially providing the ability to learn more about its product line through multichannel approaches with a focus on visual storytelling,” said Dalia Strum, president of Dalia Inc., New York.

“The multiple points of entry to reach as well as educate their consumers establishes a content value across each platform and should result in a stronger return on investment for the brand,” she said.

1) Consumers can scan QR codes placed on Facebook, Google+ and a video on Gucci’s watches and jewelry microsite at to view mobile-optimized content about the new timepieces (see story).

2) The label will push its Bamboo and I-Gucci watch collections via an in-store display with Samsung’s new transparent viewing screens and offer browsing opportunities with a digital shop-in-shop section. Read more on Digital In Store.

“Likes” Hangars: Mashup up of Facebook and the Real World

The “Likes” of page visitors to Brazilian retailer C&A are recorded and displayed in real-time on specially designed clothes-hangers at the brand’s store. Read more ideas here.

Mobile Pizza Magnet

Check out this new bluetooth fridge magnet to order pizza. When customer’s get it they sync the magnet to their mobile phone one, then whenever they want pizza they press the button on the fridge and their favorite order is automatically placed for delivery to their home (or office). The customer gets a confirmation text and then the pizza is delivered for dinner.

Cool Projections

Istanbul Biennial

Carmelo Anthony debuts his new Jordan Melo M8 using 85 ft Explosive Water Projections of Melo on the Hudson River in New York City. (Nike)

Great Flip Promotion

Flip Your Profile enabled people to turn their static Facebook picture in to a video. At the end of the video you could buy a Flip through Facebook.

Augmented Reality: Groupon BlackSuit

Screen shot posted by User

Screen shot posted by User

Omni-channel continues to be redefined. Find coupons and deals around you in real-time using Groupon BlackSuitt. The app lets you hold your phone in front of an item to see if there are any related offers. This example gives a discount on closet organizers. Very cool.

Corning: Future of Screen Technology

Inspiring video by Corning on the future of displays…

Interactive Bus Stop

The “Yahoo! Bus Stop Derby” is an integrated marketing campaign which challenges locals to play LCD touch-screen games at 20 high-traffic Muni shelters scattered around San Francisco. This innovative campaign boasts the first-ever interactive digital transit shelters in the U.S. From the early stages of the conception process, the Obscura Digital Team played a leadership role in the consultation, design, and creation of the system’s specialized digital content management system and real-time user-metrics collection system.

I wonder how they are keeping the displays clean…

Yahoo! Bus Stop Derby from Obscura Digital on Vimeo.

Holographic Dancers!

I thought of this idea a few years ago when wandering through the Rio and seeing all the empty pole dancer platforms. Why not have holographic dancers – maybe even celebrities like Demi Moore in strip tease… I did a mock-up.

Lolita’s Cantina is America’s first holographic nightclub utilizing Digital Illusions, state-of-the-art fire retardant polymers and high-definition video.

4-D Ralph Lauren Projection

In celebration of 10 years of digital innovation, presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the New York women’s flagship at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space

The so-called fourth dimension was series of additional sensory effects, including sound (music), touch (breezes) and smell (wafts of the brand’s fragrance collection), timed in sequence with the show.

SVP of Advertising, Marketing and Corporate Communications David Lauren explained that the event was all about building mainstream awareness for the company. “We want to make sure we are seen at the cutting-edge of technology and trends [by everyone],” he said. The company also plans to post video footage of the show on its website and mobile applications, hoping the event’s novelty factor will make it “go viral.”

And a short film on The Making of…

Watch out PowerPoint…

Amazing animation used by Hans Rosling as he examines the correlation between income growth and life expectancy in 200 countries over the last 200 hundred years.

iPad/iPhone Use in an Airport

Not quite a prime time experience but I think provides a hint of the future…

Self-Serve Makeup Advice Delivers High-touch to Value Shopping

EZFace allows women to “try on” cosmetics in the store. The customer can take a photo of themselves, capturing her skin tone, hair and eye colors. She can then swipe a barcode and the item she has selected appears on the appropriate part of her face. The side of the screen has information about what she is testing and she can print, email or post the image to Facebook. She also gets recommendations on the right colors and products for her.

I haven’t tried it to know if the experience is good but I like the idea because it appears to be very easy and convenient. The department store setting is perfect because I don’t have any expectations of someone being there to help me so I’m willing to engage in a self-serve scenario. I am likely shopping there because I like the low prices not because I expect high-end service.

Walmart and Walgreens are currently testing the application in store. It makes sense for them because unlike department stores they don’t have samples to try on. This is great from a business perspective as well. Customers will often decide not to buy the makeup (especially if it is a new adventuresome color) or they will open the package which results in damaged inventory (10% of cosmetics are damaged annually). View a video below of how it works or check out this WSJ Article.