Category Archives: Tech Trends

NRF Big Ideas: Post Session Overview

Beautiful Use of Augmented Reality by BMW

Accenture Interactive Mobile Shopping Report

Report: For mobile shopping, personalization outweighs privacy concerns

Check out this report on Mobile shopping. Interesting data. I agree with the perspective of the Accenture Exec:
“The showrooming trend can pose a threat to retailers, given that nearly a third of our respondents make their final online purchases with other stores,” said Baiju Shah, managing director of strategy and innovation for Accenture Interactive. “But consumers don’t want to shop online exclusively and our work with retailers shows that physical stores don’t have to compete on price alone but rather focus on the whole experience. Retailers need to create a seamless, multi-channel experience that blends the digital and physical, and delivers convenience, price and relevance.”

Adidas Interactive Shopping Window

Adidas NEO has created an interactive shopping window experience with QR Codes. People can scan the QR Code and shop immediately using their mobile phone.

Parabit Virtual Concierge

Parabit showcased its Virtual Concierge digital signage kiosk for use in the hospitality and retail industries, one that meets the needs of both the user and the business needs. Interesting to see if people will stop to engage with this user interface – seems rather like things we have seen fail in the past – wonder what will be the compelling use cases?

Another Social Retailing Mirror Emerges

Another example of the shopping approach we pioneered in 2007 called Social Retailing which combines the social networks with the physical stores to enable shoppers to connect with their friends in real-time. Read more about the solution developed by digital signage OmniMirror from Australian software company 5 Faces.

Next-gen Gesture: Leap Interaction

Check out this new gesture technology by Leap. Leap represents an entirely new way to interact with your computers. It’s more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movement

Maybelline Digital Signage Campaign

Maybelline NY new interactive campaign is very experiential and connects shoppers from around the globe. It combines digital out of home, social media & real-time video. Maybelline’s campaign invited Russian female citizens to submit three photos of themselves using a dedicated Facebook app. The photos are turned into a short personal video that’s featured on one of Clear Channel’s billboards in Times Square for a chance to win a trip to New York. Passersby in Times Square are invited to vote for their favorite contestant on Maybelline’s website. The person with the most votes wins. In addition to broadcasting the campaign live in Times Square, participants based in Russia are able to track what was happening on the billboard live 24/7 through a livestream video.

Maybelline NY – Win New York at a Glance campaign (3) from Vlad Sitnikov on Vimeo.

City 24/7 Smart Screens

city24:7Check out project 24/7 which is a revolutionary communication system designed for the 21st century. Interesting use of the space once occupied by pay phones.

Here is a link to the User Experience.

RFID & Gamification: Subscribing to Ice Cream

The Peep Show Returns to New York’s Times Square Using Interactive Digital Signage

Clever campaign that plays well to the context of the audience.

“Daffy’s advertising campaign shows consumers what an 80% off discount really looks like. To demonstrate it they combined vivacious, scantily clad models with interactive digital signage. Pedestrians start the Peep Show by placing the palm of their hand on a motion sensor connected to the street-level window display. The digital curtain rises and the fun begins, revealing what they look like with only 20% of their clothing left on. Yes folks, the striptease is back (in Times Square)!” Read full article.

Nike Fuel Band

A friend of mine, works for Blue Cross, recently mentioned that one vector of digital healthcare evolution is going to be what the industry calls…. “the quantified self.” Looks like Nike—whose stock reached an all time high yesterday, leading up to this morning’s announcement—jumped on with Nike Fuel. It is the trend toward value I wrote about in this post last year.

Guess Self-Service iPad in Aisle

Guess puts iPads in stores to enhance shopping
Lifestyle apparel brand Guess is arming stores with iPads to enhance the overall shopping experience and generate additional sales. The iPads are mounted on rolling stands that serve as self-service kiosks to Guess’ online resources for a wider product selection. Store associates can also roll the self-service kiosks into dressing rooms to visually display options and accessories to shoppers. Within the store, the application allows shoppers and store associates to browse various styles via the LookBook functionality and to select products for either immediate purchase or order online if the product is not available in the store. After hours, the iPad is set up to deliver training videos to store associates and managers. Guess has also deployed the iPad solution to it outside store activity including some events, including the recent Jingle Ball at the Staples Center in Los Angeles, and on a 6-week road show in Asia. Guess currently has iPads use in a dozen stores in the United States with plans to roll them out to additional locations this year.

See my prior post 5 Examples of Mobile Apps for Employees.

Bodymetrics Scanner

Body scanners have been around for a long time, for example the one used by Brooks Brothers in combination with a custom pattern making system to create individualized suits. Apparently the technology is getting more affordable. In this version you can control the scan yourself which might remove a previous barrier to adoption – some women are not comfortable with someone seeing a digital image of their body. Perhaps when combined with apps like the one for the Kinect you will be able to try on clothes just for you from your home which adds additional value.

3-D Printing is Here

Manufacturing’s share of the total private U.S. workforce has shrunk while output has doubled because of technology. 3-D printing looks like manufacturings “shiny new object” and is poised to create a paradigm shift that could be quite disruptive. 3-D printers can create replicas of objects – even ones with moving parts. It enables flexibility and agility in the design processCheck out this fascinating video below and read this Forbes article on the uses and implications of this technology.